Preparing your Property for Auction

Making the decision to sell your home at auction can be a stressful time. How can you ensure you get the best price? What if it doesn’t sell? The first thing to remember is that these thoughts and feelings are completely normal. I know because I’ve been there. Here are 3 simple things you can do to make sure you get the best price on auction day.

  1. Presentation, presentation, presentation
    Did I say presentation? It’s crucial these days and it’s the little details that count – like how towels are folded, how beds are made, adding flowers and the overall smell. I once had a client who sprayed Aesop air freshener from the hallway right throughout the apartment; the sensory experience was amazing from the moment the buyers got out of the lift. Needless to say the property had quite a few interested parties and the auction was a huge success.Be honest with yourself about your abilities and don’t be afraid to employ professionals to help. There are people that can help you with whatever you need – decluttering, tips on home styling, complete home styling. Or perhaps you need to the whole kit and caboodle including furniture just for the selling period, which is when companies such as Coco Republic can help). If you are in Sydney, I can recommend the following businesses because I love to keep it local and support the businesses around me:

    Lorinda Armstrong – 0418 242221
    Heather Stott – 0419 205590
  2. Making money takes spending money
    It’s the age-old phrase but it still makes sense. It’s important to do it properly the first time and that means paying properly. Spend the money to get the best photos and floor plans, pay for the best advertising space in your local paper. It’s better to do it right and attract interest in your property from the start, than get it wrong and have to pay for the job to be done twice.
  3. Choose the right agent
    Choose an agent who is passionate about property, one that will go above and beyond to make sure you sell for the right place. Make sure you feel safe with them in your home as you need to trust them implicitly. The best agent-client relationships are the ones where the vendor opens their home to me as and when I find a potential buyer. It is so important that you are flexible about open times. Society today is so busy that potential buyers often want to look around homes early in the morning or late at night. So if you’re serious about selling your home to the right buyer, you need to make it accessible to them.


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